Jewellery Store in Athens

The project was the complete renovation of a small jewellery store in the centre of Athens, with a very narrow frontage, only 2.30 metres, and a relatively large depth.

With our proposal we emphasised the jewellery display surfaces, based on the existing geometry of the store, in two ways. On the one hand, we differentiated the material of the display surfaces from that of the storage surfaces, and on the other hand we defined specific display zones for the jewellery on the two walls and in the shop window.

On the long wall that is most visible from the entrance door, we designed a linear oak display case at eye level along the whole length of the wall. Above and below the display case, a white surface of cabinets and drawers holding jewellery emphasises the linear display and hides the rest of the stock. On the opposite wall an oak strip changes role as it moves towards the back. It starts as the base of the external display window, becomes drawer fronts on the wall unit and ends in three display cases that float at staggered lengths, up to the cash desk unit at the back of the store.

Both the materials and the colours are quite limited: oak in its natural colour on the floor and furniture, white lacquers and a darker colour on the wall behind the cash desk to add depth.